Poke-It! Blog

✨ Did the fairies play with my makes!? ✨
If you’ve ever wondered why wool seems to spring back into its naturally curly, crimped self… here’s a magical peek inside each fiber! 🧚‍♀️✨

Swipe through The Woolmark Company’s post and zoom way, way in — because this isn’t fairy dust… it’s science! 🌀🐑

Inside every strand of wool is a hidden world:
🌫 Ortho & para-cortex — the dual structure that creates wool’s natural crimp (aka those adorable waves that trap air and give wool its bounce, insulation, a